In my experience, both personally and from watching others, beginning meditators are always goal oriented. They sort of have to be or they wouldn't start meditating. The process of getting un-oriented then starts at some undetermined point but it takes along time and it's part of the practice. I can tell a new meditator not to be goal oriented until I'm blue in the face but they usually don't listen and maybe they shouldn't.
Being goal oriented motivated me like there was no tomorrow and I think it helped me find the right things for me to do and maintain a daily practice discipline. And then at some point much, much later I realized that the goal was not the point, or that the goal and the orientation and striving for a goal, seeking, was getting in the way of actually realizing something terribly important.
So at first being goal oriented was good and later, much later, it had to drop away - in my version